If you are planning to buy a gift for your loved ones this holiday season or for any other special occasion, then we are here to tell you “Why gift cards make the perfect gift”.
I personally love gift cards as they are thoughtful, budget friendly and easy to use. Gift cards make a great present for any kind of occasion, whether it’s Christmas, birthday, anniversary, or, baby shower.
How Gift Cards Work
Gift Cards are cards that have funds from a particular store, and can be given to someone as a gift. The recipient can go to the store and make a purchase and use the card to pay for a portion or entire price of the purchase.
Why Retailers Love Gift Cards
Retailers love gift cards because buying them means promoting their business. Gift cards are a great marketing tool that helps to promote your products and services.
Retailers love gifts cards because it helps them:
- Build brand awareness
- Ensure higher holiday sales
- Help attract new customers
- Enable higher customer engagement
- Create more touchpoints to interact with customers
Why Customers Love Gift Cards
Consumers love gift cards because it gives them flexibility and freedom to give gifts to their loved ones, co-workers, and friends.
“According to a consumer survey conducted by the National Retail Federation, gift cards are the most popular item on the wishlist of consumers.“
Gift Cards are budget friendly, easy to purchase, easy to use, and it gives the recipient freedom and flexibility to choose whatever they want.
Here Are Some Reasons “Why gift cards make the perfect gift”!
If you are planning to buy a gift for someone and you are confused if gift cards are a good gift or not then we are here to tell you “Why gift cards make the perfect gift”.
Gives You Freedom to Choose
Gift cards ensure that your loved ones can get whatever gift they really want. Give them a gift card from their favorite store, spa or restaurant. The recipient of the gift will have the freedom to pick anything they want.
Gift cards are Thoughtful
Some people might say that gift cards are impersonal. However, you can make them thoughtful and personal for your loved ones by getting gift cards from their favorite restaurants, or store. This is a great way to show them that you know their likes and dislikes.
They Are Budget Friendly
Giving gift cards helps you to stay on budget. If you want to give a gift card to your friend or family member, you can decide on an amount to ensure you do not spend outside your limits.
Also, during times like Christmas when you have to buy gifts for many friends and family members gift cards are a great way to give the best gifts and still stay within your budget.
Makes Gift Giving Stress-Free
Suppose your daughter is an avid make-up fan. Choosing a makeup item as a gift for her could be stressful as you will not exactly know what she already has and what she wants in her makeup collection.
In such cases, gift cards are the best option because then you don’t have to worry about what to buy for her. Getting her a gift card from Sephora or other brands will allow her to decide and buy what she wants.
Buy Them From The Comfort of Your Couch
Thanks to the internet you no longer need to go out to buy gift cards. Most of the merchants and brands allow you to buy gift cards online. Infact, the person receiving the gift card also does not have to leave their home to use the gift card.
Helps To Save Time and Money
If you have to purchase gifts for lots of family members during the festive season, then gift cards are a perfect solution. This will save you time you were going to spend buying gifts for your loved ones. You can also save money by gifting discounted gift cards.
Gift Cards Are Personal
You have an option to give a personalized greeting card along with the gift card, to make it more special.
Use Them In Stores or Online
Gift cards allow shoppers to spend it physically in a store or use it to buy something online. Especially during these Covid times having an option to buy something online using gift cards seems safe, and super convenient.
Helps Avoid Re-Gifting
When you buy a gift for someone there is a possibility that they will not like it. They might end up re-gifting it to someone else. But with gift cards the possibility of regifting is less because the recipient can buy whatever they want.
Gift Cards Can Be Given To Anyone
Sometimes it is difficult to get gifts for some family members like teenager nieces or nephews. Gift cards are a perfect gift for any occasion, or anyone in your life. You can also choose to give gift cards to a close friend, loved ones or a co-worker.
Buy Them At The Last Minute
Getting a gift card is super convenient especially if you forget a special occasion and want to buy a last minute gift. Electronic gift cards are a great option for last minute shoppers as you can buy and use them any time even during holidays when stores are closed.
Popular Gift Cards
Some of the big competitors in the gift cards market includes brands like:
Future of Gift Cards
Both virtual and physical gift cards are witnessing a surge in popularity. Some of the most common gift card category being, department stores, and restaurants.
As per www.researchandmarkets.com, amid Covid-19 crisis the global market for gift cards will be at $1 Trillion in 2020.
Final Thoughts on Gift Cards
Gift cards are a great option for gifts especially during holidays like Christmas, New Year, Easter. It can also be given on other special events such as Father’s Day and Mother’s Day.
Types of gift cards you can give to friends and family include, restaurants, grocery stores, supermarkets, department stores, specialty shops, cafés, as well as in entertainment centers and movie theatres.
Let us know in the comment section below, if you have ever gifted a gift card to your loved ones. Or recieved one from a family member or friend.
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